Decades of C‑suite experience, without the permanent suits
C E I C X O
Decades of C‑suite experience, without the permanent suits
C E I C X O
Small Team, Big Impact
MEET OUR
ADVISORS
Behind CXO Advisory is a small team of big brains—strategists, fixers, and doers who know how to turn business chaos into clarity. We’ve sat in boardrooms, rolled up our sleeves in the trenches, and done the hard yards in governance, ICT, brand, and operations.
We’re not here to look impressive in suits or drop buzzwords for fun. We’re here to solve the problems that keep you up at night, give your team the tools to run with confidence, and then step out of the way so you can own the win.
Think of us as your temporary C‑suite—executive‑level experience without the overhead or the office space.
Sarah Reeves
Bio
Sarah brings nearly 20 years experience helping organisations define their purpose, navigate complexity, and communicate with confidence, especially during times of transition, growth, or public scrutiny.
She has led and delivered strategic plan development, brand positioning and architecture, and communication and marketing strategies for Early Childhood providers, tourism bodies, mining logistics, tech start-ups, and not-for-profits—embedding change through aligment of strategy to internal systems, workforce capability, and communication channels.
Sarah possesses a rare ability to think strategically while driving practical execution and rollout—ensuring strategies don’t just exist, but succeed.
Capabilities
- Organisational Strategy & Planning
- Brand Architecture, Repositioning and Rollout
- Crisis Communication & Risk Advisory
- Stakeholder and Leadership Consultation Workshops
- Communications Ecosystem Design
- Workforce Communication & Capability Uplift
Demonstrated performance
Organisational Transformation & Strategic Alignment
- Led whole-of-organisation transformation for a large national ECEC provider.
- Developed strategic plans for all business units and realigned position descriptions
- Delivered end-to-end system overhauls across SharePoint, policy suites, communication tools, and internal handbooks.
Brand Architecture & Repositioning
- Directed brand reviews and repositioning projects across state tourism bodies, mining, ICT and other private enterprise.
- Created brand frameworks aligning internal values with external identity
- Defined audience segmentation, tone of voice, content and visual strategy
- Oversaw full-scale brand rollouts across digital platforms, corporate communications and marketing collateral
Place Branding & Regional Positioning
- Directed place branding initiatives for regional towns and tourism bodies—reframing destinations through strategic storytelling, visual identity, and place making projects.
Government & Stakeholder Engagement
- Delivered high-level communication strategies and campaign materials for government bodies, including Federal MPs and regional councils,
- Managed cross-sector stakeholder engagement and media relations—ensuring alignment between strategic intent, political context, and community expectations.
Sarah Reeves
Brand Architecture
& Strategic Planning
BENJAMIN SMITH
Bio
Benjamin is a nationally recognised strategic advisor and transformation architect with a track record of leading organisations through complex change and sustainable growth.
With 25+ years of experience in digital transformation, enterprise architecture, and project management, Benjamin works with businesses to drive clarity, alignment, and performance at every level.
Benjamin focuses on what delivers lasting value, not just surface change, delivering high-complexity transformation with a practical, no-nonsense approach.
Capabilities
- Executive Leadership & Interim C-Suite
- Enterprise Architecture & Digital Transformation
- ICT Strategy, Cybersecurity, and Digital Due Diligence
- Managed Service Provider Design & Governance
- Project Management & PMO Design
- Power BI, Data Warehousing & Performance Frameworks
- ACS Certified Professional
Demonstrated performance
Executive Transition & Crisis Leadership
- Managed interim CEO, COO, CPO and CIO transitions for multiple clients—delivering stability, board alignment, and executive continuity during critical growth or crisis periods.
Organisational Transformation
- Led transformation of ECEC organisation from near-closure: restructured operations, governance, systems, and training
- Implemented enterprise-wide HR performance systems, analytics and compliance dashboards
Strategic ICT & Infrastructure Leadership
- Oversaw ICT and service delivery across entire state Government
- Managed state Government Windows migration
- Delivered large-scale digital and infrastructure programs with full project lifecycle accountability
Major Project Delivery
- Project-managed digital infrastructure for ASC’s $8B Air Warfare Destroyer program
- Secured $38M in new government contracts across Health, Police, Corrections, and Justice
Biometric & Identity Solutions
- Delivered biometric identity solutions for national police, corrections, and licensed venues
- Commercialised a biometric platform using R&D funding—advancing from concept to market-ready product
- Directed Australia’s first deployment of forensic facial recognition in partnership with NT Police and NEC
BENJAMIN SMITH
DIGITAL TRANSFORMATION
& ENTERPRISE ARCHITECTURE
Ana Acero
Bio
Ana Acero is an education and organisational development consultant with deep expertise in research informed pedagogy, digital learning ecosystems, and transformational practice design.
With a Master’s in Education and a background in higher learning project management, she applies a people centred and evidence-based approach to designing tools, systems, and policies that strengthen learning and operational consistency.
She has worked across Latin America and Australia on sector-wide education projects, government-led initiatives, and institutional change programs—now bringing that insight to clients navigating growth, compliance, and capability uplift.
Capabilities
- Learning Management System (LMS) Research & Implementation
- Pedagogical Strategy & Instructional Design
- Training Enhancement through Reflective and Evidence Based Models.
- Curriculum Framework
- Policy & Procedure Architecture
- Evaluation of Practice, Program Effectiveness and Organisational Impact.
- Early Years & School Sector Program Governance
Demonstrated performance
LMS Strategy & Project Management:
Led research, scoping, and implementation of a scalable Learning Management System for a national ECEC provider, ensuring compliance with sector standards and integration with internal workflows.
Policy & Procedure Frameworks:
Designed and documented operational policies and procedures to align internal practice with regulatory expectations, streamline onboarding, and enhance service consistency for a large ECEC provider.
Education Sector Reform Projects:
Delivered teacher training and pedagogical support programs, and evaluation in collaboration with ministries, NGOs, and academic institutions, including inclusive curriculum design and instructional improvement frameworks, and the use of evidence based evaluation models to inform enhancenment and systemic change.
Research & Publication:
Co-authored books and academic articles focused on in-service teacher development, social-emotional learning, and systemic reform in education.